A special position in the webpage of the online publisher. Clicking on it leads you to the article (written by the advertiser), but instead of taking you to the advertiser’s website, you stay on the website of the online publisher, so that it looks more like an article from the online publisher rather than a paid advertisement. The article includes hyperlinks that drive traffic to the website from the really interested readers of the article.
Online content that appears within the news feeds, while readers are engaging with online content in their favorite publications
Enables creation of quality, relevant, easily digestible content, that makes an impact on readers
Content is communicated in an enjoyable, informative and easily understood format